Blog

Engaging the Heart: The Role of Emotion in Building Brands

There is a communality and mostly standardised approach when it comes to advertising your brand which usually consists of; a) product shot b) brand c) strap-line and d) a relatable figure, this can be seen time and time again and in terms of brand marketing it seems to be the ‘go-to’ hierarchy of creation.

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Jolanta Zute
Do I really need a professional?

Packaging and brand designers have a sole purpose of show your product in the best possible light, to make it as interesting and appealing as possible alongside creating something practical that the end user can easily navigate around.

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Jolanta Zute
Design - Speed VS Quality

These days speed is everything. Stakeholders who are inexperienced in the importance of the design process concentrate almost solely on post launch sales, with the thinking being that the quicker the job is done, the quicker the product is on shelf, however, rushing design means inferior quality and usually a lack of longevity.

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Jolanta Zute
TEDxLondon 2016

Earlier this year, 17th June 2016 to be specific, I was fortunate enough to attend the TEDxLondon event hosted at the renowned London Science museum. Having been an avid fan and follower of TED talks for quite some time this was a truly exciting opportunity to see such an incredible line up of raw passion and talent in one arena with discussions flowing around the theme of ingenuity.

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Jolanta Zute